Farrow + Associates

Multi-Brand Marketing & Creative Support

As the Marketing Manager & Designer for Farrow & Associates, Staged Interiors, and Staged Store, I led a wide range of creative and strategic tasks to support three aligned brands. My work included crafting compelling MLS listing descriptions using MPAC data and seller insights, coordinating Canada Post mailouts with targeted postal route selection, and developing SEO-optimized content for websites and product launches. I managed and maintained brand websites across Shopify (with custom .liquid coding), WordPress, and WIX, ensuring consistent updates, inventory merchandising, and seasonal campaign promotion.

I also directed and styled product and lifestyle photoshoots for real estate, staging, and e-commerce promotions. Additional responsibilities included newsletter creation via Mailchimp, managing social media through Meta Business Suite, designing promotional signage and print collateral, and aligning marketing efforts to maintain a unified digital presence across all platforms. This multifaceted role required both strategic oversight and hands-on creative execution to support daily operations and long-term brand growth.