Hidden Trek Co. Brand + Retail Installation
Concept
Branding and marketing material for a fictional company based in Southern Ontario that sells hiking and camping gear.
The brand material was purposefully created to be endlessly adaptive (seen through the expansive icon set and colour combinations). The logomark itself is a subtle nod to the Toronto Raptors “We the North” campaign designed to communicate the history of our land and home that pairs with the brand moto.
Concept
Branding and marketing material for a fictional company based in Southern Ontario that sells hiking and camping gear.
The brand material was purposefully created to be endlessly adaptive (seen through the expansive icon set and colour combinations). The logomark itself is a subtle nod to the Toronto Raptors “We the North” campaign designed to communicate the history of our land and home that pairs with the brand moto.
My Role
Planning + Content Creation // Brand Identity // Product Photography // UX/UI Design // Motion Design // Partial Program Development // HTML // CSS // GSAP Development
Retail Installation
Hidden Trek Outdoors markets itself through a set of Interactive Retail Installations: Ambient Projecting Screen, Conceptual Ordering Screen, Interactive Catalogue Screen and Rotating Product Screen. The installation’s ultimate goal is to provide the user with a new experience to interact with the store, the products and the brand itself, with the intent to result in a purchase.