Clarington Tourism
Rediscover Clarington Campaign
Boost recognition of local small businesses and destinations, encouraging residents and potential tourists to explore Clarington safely amid the pandemic.
Conducted thorough market research to understand the preferences of Clarington’s residents and visitors, helping to identify key small businesses and landmarks that truly embody the spirit of Clarington. With this knowledge, a plan to create visually striking watercolour and mixed media art postcards to showcase these destinations was conductes.
Despite the absence of concrete metrics. we gauged the success of the campaign through several indicators. Positive feedback poured in from residents, expressing excitement and appreciation for the postcards and the campaign overall.
This enthusiastic response prompted us to expand the campaign by featuring more destinations throughout the following years.
